Introduction
Chessell Interiors, a new venture branching out from the established Chessell Woodyard on the Isle of Wight, sought to make its mark in the world of high-quality interior products. With a focus on curating a selection from the Isle of Wight and beyond, Chessell Interiors needed a digital platform to showcase their products and facilitate e-commerce, despite having no previous trading or online presence.
Challenges
As a startup, Chessell Interiors faced the challenge of establishing an online identity from the ground up. This included decisions on design, colour schemes, and logo creation, all integral to shaping the brand’s digital persona. Furthermore, the client required a comprehensive solution that would not only present their products attractively but also enable smooth e-commerce functionality for their customers.
Solution
PC Consultants stepped in to guide Chessell Interiors through the digital creation process, selecting WordPress for its flexibility and user-friendly interface. We embarked on a collaborative journey with the client, developing the overall look and feel of the website, including colour schemes and logo design, through numerous iterations to ensure alignment with the client’s vision.
Our focus extended to crafting an intuitive customer journey, leading visitors seamlessly from discovery to purchase. We utilised WooCommerce to create an elegant product showcase, paying meticulous attention to the presentation and layout of items. Our team also set up the initial product listings in the store and provided comprehensive training to the Chessell Interiors team, empowering them to manage, update, and expand their online inventory independently.
Results
The outcome was a fresh, clean, and modern website, tailored to the client’s specifications and ready to engage customers. In addition to the site’s aesthetic and functional aspects, we conducted extensive SEO work. This ensured that Chessell Interiors’ website was properly indexed by search engines, complete with optimized meta data to enhance online visibility.
Conclusion
PC Consultants played a pivotal role in launching Chessell Interiors, synchronising the website’s go-live with the opening of their physical store. With analytics and tracking tools in place, the site not only represents the client’s business online but also serves as a crucial tool for growth and customer engagement. The successful launch of the website marked a significant milestone for Chessell Interiors, setting a strong foundation for their online and offline business ventures.
